Journal
Notes from sourcing, ops, and growth
Written by the people who actually run each part of Zinora — sourcing, marketplace operations, quality control, and paid social.
How we vet suppliers across Europe and the Far East
The checklist behind every new manufacturing relationship — before a single sample is approved.
Reading the trend cycle: from spike to sold-out SKU
Why the gap between noticing a trend and having stock to sell is the only number that matters.
What Amazon's 2026 marketplace changes mean for small retail brands
A practical read on what actually changed for sellers our size this year.
Inside our quality control checklist
What actually gets checked before a product reaches a customer.
Why we still believe in Etsy for niche drops
Etsy isn't Amazon, and treating it like a smaller version of Amazon is the mistake.
Building a remote-first team across five time zones
How a company with three formal employees runs operations across a continent.