Brand stories
Real launches, real numbers
Every product line we ship gets measured against sell-through, return rate, and time from first sample to live listing.
94% — sell-through in week one41 days — from sample to launch1.8% — return rate
From warehouse to sold out: the Aurora hoop earrings drop
A single accessory line went from first sample to a sold-out Shopify drop in under six weeks.
+63% — increase in Etsy search visibility-70% — reduction in response time22% — repeat purchase rate
Rebuilding an Etsy storefront around buyer trust signals
A heritage-inspired accessories line needed an Etsy presence that matched Amazon-level operational reliability.
3,400 — units sold in first cold snap18% — advertising cost of sale19 days — catalog-to-live time
A seasonal outerwear capsule built for Amazon's PPC rules
Launching a weather-dependent product on Amazon meant compressing the usual advertising ramp-up into three weeks.
31% — of revenue now direct-to-consumer+24% — average order value increase12,600 — email list growth in year one
Turning a marketplace-only brand into an owned Shopify storefront
Diversifying away from marketplace dependency without losing the sales volume marketplaces provide.