The people who make this company
Six people run Zinora day to day — sourcing, marketplace operations, paid social, and quality control — backed by a distributed network of specialists across Europe.
Leadership
Started Zinora in 2017 after five years buying for a Monaco boutique chain. Spots a trending category months before it peaks and has built the brand's retail partnerships with Amazon, Etsy, and Shopify from a one-desk office into a full cross-border operation.
Manages Zinora's manufacturing relationships across Europe and the Far East. Previously ran QA for a UK homeware importer; joined Elena as a co-founder to build the sourcing network that still underpins every product line.
Management
Runs Zinora's Meta, Google, and TikTok advertising accounts. Came from a performance-marketing agency in London and now owns the pipeline that turns a spiking trend into a stocked, sellable SKU within days.
Owns every storefront Zinora runs on Amazon, Etsy, and Shopify — listings, pricing, fulfillment coordination, and the marketplace relationships that keep accounts in good standing.
Built Zinora's inspection protocol from scratch — every product line is checked before it reaches a customer. Splits his time between supplier facilities and Zinora's Monaco office.
Hiring & People
Builds Zinora's distributed contractor and specialist network across five European time zones — sourcing, vetting, and onboarding the freelancers who scale the team up and down with demand.