Our mission
We exist to close the gap between a trending product and a customer who wants to buy it — sourced responsibly, inspected properly, and sold on the marketplace where it actually belongs.
History
Elena Castellani and Ross Sumpter start Zinora from a single desk, sourcing a first run of trending accessories from two manufacturing partners in Europe.
Zinora lists its first products on Amazon, forcing the team to build real operational discipline around catalog management and PPC.
An Etsy storefront launches alongside a dedicated paid social function, closing the loop between spotting a trend and having stock ready to sell.
Daniyar Bekov joins to build a written pre-shipment inspection process after a difficult batch taught the team that speed without checks is a liability.
An owned storefront goes live to reduce dependency on any single marketplace and build a direct relationship with repeat customers.
Values
Speed with a checklist
We move fast on trends because the market doesn't wait, but every batch still goes through the same inspection before it ships. Speed and quality are not a trade-off here.
Honest lead times
We'd rather tell a customer or a supplier the real number than a comfortable one. Every advertising and marketplace decision depends on that number being true.
Small core, wide network
We stay a lean team on purpose and lean on a vetted network of specialists instead of overhiring — it keeps decisions fast and accountability clear.