From warehouse to sold out: the Aurora hoop earrings drop
A single accessory line went from first sample to a sold-out Shopify drop in under six weeks.
Priya's team flagged a spike in hoop-earring searches across three separate trend signals in the same week. Within days, Ross's supply chain team had samples in hand from two manufacturing partners, and Daniyar's inspection process cleared the first batch for production.
Rather than launching across every channel at once, the line went live on Shopify first with a tightly targeted Meta and TikTok campaign built around the actual product photography — no stock imagery, no generic ad templates.
The first batch sold through in five days. A second production run was already in transit before the original stock ran out, and the line was added to the Amazon and Etsy catalogs once demand proved durable rather than a single-week spike.