8 SEO Techniques You Can Use in Social Media Marketing
Whether your social media campaign is for a political party, or whether you are promoting the product you produce, you use the same tools to market. The SEO techniques you use on your website may be easily transferred over to your social media campaign. The only thing that differs is the content itself, and how you apply your SEO techniques. If you aren’t using SEO techniques, be sure you know the benefits SEO offers for your business.
And although every marketer is doing their best to succeed in social media marketing, only few of them actually know the right trick to make SEO strategy and social media marketing meet. So here are eight SEO techniques you can use to kickstart your rise through the social media search engines.
1 – Post Very Frequently Or Post Very High Quality
Successful marketers agree that the posting frequency greatly affects their social media presence. Keep in mind that for you to be able to make it big in the social media world, you have to keep your audience engaged. And the more frequently you post a piece of content on your accounts, the higher the engagement will be and the more search traffic you will receive. Why? Well, because if your target audience doesn’t see your brand that often posting relevant content, they will lose interest and eventually look for another brand to follow.
Do you know PewDiePie? He is the most popular YouTube poster ever, and he did it by posting a video of himself almost every day for years. His posts were not of the highest quality, but he sold his channel with his personality alone. It was good enough to earn him millions in affiliate revenue.
If you cannot produce frequent posts that are engaging, then opt for posting very high quality content infrequently. Another YouTube success is Lemmino. The channel owner, David Wångstedt, may take over a month to produce a video, but they are of such uniquely great content that he receives hundreds of thousands of views on his publishing day. His first full documentary post called “Simulated Reality” took him three months to produce and was praised across the board.
2 – Social Media Still Relies Rather Heavily On Keywords
The first SEO technique you should transfer over from your on-page website SEO is your use of keyword ideas. Social media search engines will promote posts based on how quickly they become popular, but even the search engines need help to find your posts. Pick the most suitable, related keywords you can find and add them in. Add your target keyword to your page, product description, articles’ body, snippet, title tags, meta tags, meta description, and internal links’ anchor texts- Google needs to know what to look for.
If you’re lacking inspiration you might want to try our content marketing services at Zinora Media. Another great place for capturing ideas or help with various kinds of writing for your social media campaign can be found at resume writing services.
There is no limit to how many keywords you add, but avoid keyword stuffing too. Try to imagine the types of words searchers may type into the search engines in order to find your posts. These are usually long-tail keywords with high search volumes. For example, young men looking for articles on dating may not always type in, “Top ten ways to hit on hotties.” They may type in search queries such as, “Pick up lines”, “Dating advice” and “How to get a date.” Social media channels are search engines too, so it is wise to treat them as such.
To help you with your keyword research, there are some keyword tools in the market that you can use. Some of these SEO tools are: Google Keyword Planner, Moz Keyword Explorer, Ahrefs Keyword Explorer and more.
3 – Sexy, Educational, Funny Or Insider Information
Play around with brands’, influencers’ and blogger’s social media posts and you will notice the following facts: sexy content gets views, educational content has a high level of engagement, funny posts get views and traffic, and insider information gets shared. Maybe use memes with puns about your niche or products, or create informative infographics, or post short videos with clever and witty comments that relate to your line of business.
4 – Images Still Act As One Of Your Strongest SEO Techniques
Social media posts without images are destined to be less successful than posts with images. The fact is that images draw people’s attention, especially for e-commerce businesses. Just be careful to ensure that your image directly relates to the text on your social media post, especially if you are looking for people to visit your website, boost your click-through rate (CTR) and convert (buy/subscribe). You may grow your organic traffic if some people click your link based on the image without ever looking at the text you added to your social media post. Be aware of this if you are trying to draw people into your website (homepage or landing page) to sell to them. You don’t want to set up expectations that are inconsistent with your landing page. This will dramatically increase your page bounce rates.
5 – Push Your Brand Principles When Linking Back To Your Website
Don’t forget that your social media profiles and your posts may appear next to your web pages on the Google organic search engine results pages (SERPs). That is why you should push your brand principles on your social media posts as well as on your website. Google will take account of the cross-linked information and give you a higher pagerank up the Google search engine results. You can also rank higher on Google-powered social media networks when people search for things that relate to your brand principles.
6 – Stay Up To Date With Current Social Media And Google SEO Rules
If you want to be on the first page of Google search results, you should keep up with the search engines (Google and Bing) latest changes in the ranking factors and various SEO tactics. Google doesn’t issue rule changes as often as it once did. The Google search engine is far more difficult to manipulate these days, which is why the threat of devastating Google updates such as Google Penguin and Panda do not worry webmasters anymore.
These are some more of Google’s algorithms in the past years:
Pigeon: Pigeon update was a significant local search update wherein Google started using more traditional website ranking signals to influence their local search results. Hummingbird: This was a major overhaul to Google’s core search technology. With this update, Google was able to return the most relevant content to searchers as a result of the growing usage of voice searches.
Penguin: Penguin algorithm update was meant to downrank websites engaging in aggressive web spam (e.g., keyword stuffing, unnatural link building) that violated Google’s Webmaster Guidelines. These practices are also known as black hat SEO which is obviously the opposite of white hat SEO tactics.
Panda: The stated purpose of the Panda update was to reward high-quality websites and diminish the presence of low-quality websites in Google’s organic search engine results.
Mobilegeddon: Mobilegeddon update was meant to reward mobile-friendly websites with better search rankings and provide better results to searchers on mobile devices. This is more on the technical SEO side and Google made sure that they give higher page rankings to websites that provide great user experience.
So you see, it pays to stay up to date with current SEO rules for both Google and social media. There was a time when spammy popular keywords gave you a boost on social media, but such methods are far less effective these days. These days, the amount of likes and shares your posts receive seems to affect your social media ranking more than anything else. Will all that change tomorrow? Keep your finger on the pulse to find out.
7 – Learn How To Speak Spider
If you’re familiar with technical SEO techniques and crawlers, then apply the same SEO techniques you use with your website with your social media posts. For example, in your link building strategy, it is a good idea to build links or interlink your web pages and your separate websites. It is also a good idea to do internal linking with your social media posts, especially cross-platform from places such as Facebook to Twitter, Instagram to YouTube and so forth. If you aren’t sure which platforms to link or which are best to promote, you can learn more about which social media platforms are best for your business.
It is a good idea to add a keyword to the name and alt text of your images on your website, and you can do a very similar thing with social media. Add a relevant keyword to your image title when you upload, especially if you want to see your image appear on the Google Images search engine. Don’t forget FISHIES:
F = Frequency
I = Interesting
S = Structure
H = Headings
I = Inbound links
E = Engagement (this one is very important on social media)
S = Sitemap (this one doesn’t apply much to social media)
8 – Copy Adwords Ads To Create Effective Title And Description Tags
If you do not use Google Adwords to help you mine for usable keywords and titles, then you need to start right away. Use it for free and discover awesome keywords for your website. Apply those same keywords to your social media posts, especially if you are linking back to web pages that use the same keywords. It is still one of the most common and useful SEO tips that you can use without having to pay for tools.
Copy Your SEO Techniques Over To Your Social Media Campaigns
The SEO techniques you use for your on-page SEO may easily transfer over to your social media campaign. Use the same SEO techniques, and then concentrate on making your social media posts more popular. How did you find this article? Did you visit via social media, is it a backlink from another website, or did you find it on Google? What keywords would you have used to promote this article on social media? We used the same social media and website SEO techniques listed on this article to promote this post–and they worked because you found this article. It isn’t gathering dust on a forgotten server, people such as yourself are reading it. Think about it.
Conclusion – Take All The Tips As A Whole
When you learn to drive a car, you do not take instruction on steering and braking alone. You have to combine all of what you learn into a single combination that you then use to drive. As time goes on, you slowly improve your driving skills until your chances of accidents are severely reduced. The very same notion can be applied to your social media SEO. Do not pick and choose which of these tips to follow, you should test and retest them all.
Such dedication to your social media campaign may become a resource drain for a new business, but it’s worth it. The upside dramatically outweighs the drain on your resources if you take a stance where you concentrate on improving your social media effectiveness. After each campaign, try to replicate what worked and amplify it, while removing resources from less productive areas of your social media campaign.
Disclaimer: Opinions expressed in this article are those of the guest author and not necessarily Zinora Media.